SXSW 2023 Video Interview: The Musicians of the Alternative Rock Quartet Tribe Friday (Exclusive)

Contending with overcoming feelings of self-deprecation and confusion as they search for their true identity is a powerful motivator in the scribing process for many songwriters. The musicians of the up-and-coming musical quartet, Tribe Friday, who are led by vocalist Noah Deutschmann, deserve recognition for not only doing just that, but also infusing their unique blend of sarcasm, wit and charm into their upbeat tracks.

The Örebro, Sweden-based alternative rock band are composing stellar tunes that focus on figuring out how to navigate the human experience and the complexity of emotions. The four musicians enthralling blend the rugged indie rock dancehall sounds of the early 2000s with Gen Z post-pandemic party vibe bliss.

The group released their debut LP, ‘Bubblegum Emo,’ in June 2022 to critical acclaim. The musicians introduced the world to the Swedish invasion with their chart-topping hit, ‘Shut Me Up,’ which has garnered over 1.2 million streams since its release. Tribe Friday, which was nominated for band of the year at the award show P3 Guld in 2019, is set to unveil their sophomore album, titled ‘Hemma,’ this fall.

Tribe Friday recently shared their relatable messages when they performed at The Belmont in Austin during last month’s SXSW. The show, which was held on Tuesday, March 14 at the iconic 6th Street bar in Austin was presented by Give a Note Foundation + Artist For Artist. Following the performance, the quartet generously took the time to talk about writing and recording their music together, and what it means to them that they were invited to perform as part of the official Artist For Artist Showcase at the Texas-based festival, during an exclusive interview over Zoom.

For more information on Tribe Friday, visit the band’s official website, as well as its Apple, Spotify, YouTube, Facebook, Instagram, TikTok and Twitter pages.

Tribe Friday. Photo credit: Miranda Fredriksson.

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